Why You Should Sell on Shopee Malaysia and How to Get Started in 2017

Note: This is not a sponsored post. This article is written as a how-to article.

As I have mentioned in my previous posts, online marketplaces can be an easy and affordable way for you to get started making money online.

In this post, we will be looking at yet another online marketplace you can sell on: Shopee. Shopee is an app that allows anyone to sell to all users on the platform.

The biggest difference between Shopee and websites such as Lazada and 11Street is that it is much easier to sell using just your mobile phone when you are using Shopee.

If you are someone who does not want to deal with the hassle of going to your laptop or desktop to sell online, Shopee can be a great option for you.

Shopee logo

As we have done in previous posts on online marketplaces, we will be looking over the pros and cons of selling on Shopee as well as how you can get started.


Let’s jump right in.

Quick Navigation


Who can sell on Shopee

The Pros of Selling on Shopee

The Cons of Selling on Shopee

How to Start Selling on Shopee Malaysia

Alternative: Register on Your Desktop

The Big Question: Will Your Products Sell on Shopee



Review of: Shopee.com.my / Use: Sell products in online marketplace on mobile

The Good The Bad
  •  Easy to upload products for sale using mobile phone
  • No commissions
  • Free shipping
  • Chat feature lets you talk to your potential buyers without having to use your own private phone number
  • Sync Instagram photos to Shopee
  • High competition
  • Takes effort to gain customer trust as Shopee does not weed out the bad sellers for customers

Summary: Shopee is a peer-to-peer online marketplace that allows you to easily upload your products using your mobile phone to sell.

I put this review together to explain the pros and cons of selling on Shopee as well as how you can start selling on the platform right away. Enjoy!

[Android]Download Shopee App and Start Selling!

[iPhone] Download Shopee App and Start Selling!

(It’s Free!)

Who Can Sell on Shopee?

Since Shopee is a peer-to-peer platform, anyone can sell on Shopee. There are very little restrictions.

Let’s now look at the pros of using Shopee to sell online.


No fees (for now)

As of now, Shopee does not take any commissions for sales made on the platform:

Shopee no commissions

Although this may change in the future, for now this is a huge advantage for sellers. Lazada and 11Street take upwards of 6% for sales made on the platform.

Free shipping (for now)

For some sellers, Shopee is also footing the bill for shipping when a customer buys products worth more than RM25 from them. Customers are able to enjoy the benefit of free shipping for one check out a day.Shopee upload a sample product 1 copy Shopee upload a sample product 1v2

Again, this offer on free shipping may not last forever, but for now it is an advantage for sellers as it makes your products appear cheaper to your customers.

Easy to upload and sell on mobile

As I mentioned earlier, compared to Lazada and 11Street, it is easy to upload products for sale on Shopee. You only need to follow three steps:

Step 1: Open the Shopee app and select the ‘Sell from Camera’ option after clicking on the ‘+’ button on the main screen:

Shopee upload product image screen

Step 2: Take a picture of the product you want to sell using the in-app camera. Once you have taken a picture, you can even use filters to beautify your product photo if you wish:

Shopee upload a sample product 4

Step 3: Describe the product and add details such as price, weight, color and shipping information:

Shopee upload a sample product 2

Step 4: Upload the product and your product will be live on Shopee:

Shopee upload a sample product 3

Pretty simple right?

Most people will have no problem understanding how to get started on Shopee. This may be the reason Shopee was able to get so many sellers in such a short period of time [source].

Chat function allows you to talk to potential buyers

There is an in-app chat feature that lets potential customers ask you questions directly about the product you are selling.

The good thing about this feature is that while it mimics the chat function of messenger apps like Whatsapp, you do not have to give away your private phone number if you do not want to.

The chat feature is easily accessible on each product page:

Shopee upload a sample product 1

Easily link your Instagram photos to Shopee

It is easy to link the photos you have on Instagram to Shopee. This is especially useful for people who are already active sellers on Instagram.

You can upload your Instagram photos by selecting the ‘Sell from Instagram’ option when you click on the ‘+’ on the main page.

Shopee upload product image screen2v2

By doing this, you will be able to save a lot of time by syncing your Instagram photos to Shopee.

Sufficient Help Section for Sellers

Although the help section of Shopee app is not as comprehensive as Lazada’s, it sufficiently provides simple guides on common seller questions.

Shopee help section

For most sellers, this is enough to help them with a lot of their daily questions on the platform.


No quality check on sellers on the platform

Shopee is a peer-to-peer selling platform which does not check and approve their sellers. This means that anyone can start selling on Shopee, even scammers.

It is possible that a potential customer of yours has been scammed before on Shopee and does not want to repeat the same mistake. They may become more wary than before, checking ratings and reviews as well as other factors before making a purchase.

This means if you are new, you may need to spend a lot of effort on making your offer attractive compared to other sellers on the platform.

This may mean spending some money on taking good photos and hiring a designer to make a professional logo for you.

High competition

Since almost anyone can start selling on Shopee, you are bound to face a high number of competitors who may be selling the same product as you.

This means that to compete with the other sellers on the platform you will need to work harder to make your offer more attractive compared to your competitors.

How to Start Selling on Shopee Malaysia

Keen to start selling on Shopee?

You can do it right now on your phone.

Step 1: Download the app

Download the app from your App or Play store:

Download Shopee app on AndroidStep 2: Register

Once you have downloaded the app, register an account on the Shopee app.

Shopee create an account

Step 3: Set up your seller account

Once you have registered an account on Shopee, you now have to register as a seller.

You can either use your own name or choose a brand name to sell.

Do note that even if you change your name to a brand name, if you have used Facebook to sign up, your Shopee URL will still be showing your personal name.

If you want to hide your personal name, I suggest that you not sign up on Shopee using your Facebook account. Use e-mail instead so you can customise the URL later.

Step 4: Upload products and start selling

If you already have photos of your products on your phone, simply select the products and complete the necessary description.

If you do not yet have the products, you can use Shopee’s internal camera app to upload them directly. But do take note that even if you use your mobile phone, clear photos will make your products more attractive than blurry photos.

Alternative: Sign up on Desktop

This is a much less popular option but you can still do so.

Step 1: Register an account on Shopee.com.my

Log on to shopee.com.my and click on the sign up link to register.

Step 2: Configure your seller account

Once you have signed up, all you need to do is go to this page to set up your seller account. You can do so by clicking on the ‘Sell’ link on the top left corner of the page:

Shopee Sell on desktop

Step 3: Upload products and start selling

If you choose to upload products using your laptop or desktop, you will need to take photos and load them into your computer first.

Upload product on Shopee desktop


As you would have done in the app, add photos, description and other details to your product and you are ready to make it live on Shopee.

The Big Question: Will Your Products Sell on Shopee?

As I have mentioned in my previous articles [link], there are a few factors affecting whether your products will sell on any online marketplace.

Unlike 11Street, there are currently no ads that are available to be bought by sellers on the Shopee platform.

There are a few factors that can help you improve your sales, some of them are similar to what we have seen for the other two online marketplaces.

Keyword Results

As I have covered before, the simplest way to check if there is a demand for your product is to do a quick search on it. If you find that no one is selling your product yet, it may mean that there is little or no demand for your product.

But again, the keyword search is only meant as a guide. You can do further investigation to find out if there is demand for your product on Shopee.

Ratings and Reviews

Since Shopee does not check its sellers, customers are bound to be more careful about the sellers on Shopee.

Reviews are a way for buyer to know if a buyer is real and trustworthy. The more good reviews you have, the more trustworthy you appear.

For example, this pair of Elastic Waist Slacks has over 312 ratings with an average of 4.4/5 stars awarded.

Shopee user rating and reviews 2


Good quality photos showing everything that a customer may want to see will help increase your sales. For the Elastic Waist Slacks, the seller uploaded nine photos to help their customer make the buying decision (here are two of them as sample):

Shopee product image2 Shopee product image3


As I have mentioned before, since just about anyone can sell on Shopee, this makes Shopee a highly price-competitive platform to sell on.

This means that if you are selling the same products as more than 100 other sellers on Shopee, you will need to bring your price down in order to attract buyers.

Of course, if doing this does not make sense to your business, you may be better off selling products that have less competition.

Conclusion: Shopee is great for mobile users

Shopee is a great online marketplace for people who are always on their mobile phones. You do not need to have to purposely go to your laptop or desktop to start selling. Instead, you can do so at the convenience of your mobile phone.

So if you are someone who spends most of your time on your mobile phone, start selling on Shopee and make some money online.

Download Shopee App and Start Selling!

[iPhone] Download Shopee App and Start Selling!

Read more:

Why You Should Start Selling on Lazada and How to Get Started in 2017

Why You Should Start Selling on 11Street and How to Get Started in 2017

Lu Wee is the Founder of The Entrepreneur Campfire. The Entrepreneur Campfire (TEC) is where smart entrepreneurs in Southeast Asia gather. You can find practical articles on how to grow, market and scale your business on TEC.



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