Content marketing is one of the best ways to let more people know about your business. The only drawback about content marketing is that it takes a lot of time.
If you are like most small businesses, you do not have enough time.
The good news is that there are many tools you can use to save you time.
In this post I will show you 15 tools that top marketers use for their content marketing. We will look at how to use each one for your content strategy.
Visuals are an important part of content marketing. Appealing visuals make people want to look at your content. Unattractive visuals turn your audience away in seconds.
Visually appealing graphics is part of a good content marketing strategy. In the past, you needed to have a good graphics designer and expensive software like Photoshop to create good-looking graphics.
In this section I will show you tools you can use to create visually stunning images in minutes. Best of all, you do not need any skills in design. All these tools are designed for people with no graphic design experience.
Canva is one of the most popular tools for creating graphics. It gives you templates for the most popular type of media.
You can use Canva to create graphics for your social media accounts or website.
Pablo is a another easy-to-use graphics creating software. You can create stunning graphics for your audience using Pablo.
Pablo’s only drawback is that it has much fewer templates compared to Canva.
But if you are only trying to create images for a few social media accounts, Pablo can be a less complicated alternative.
Infographics is a great way for you to show your content to your audience.
You can create them using Piktochart. Piktochart offers an easy drag and drop interface for you to create infographics. The free version of the software gives you access to limited templates.
The free version offers more than 30 infographics templates.
This is enough for basic users.
But if you are serious about using infographics as part of your content marketing strategy, you can go for the paid version. There are over 400 templates in the paid version.
A great way to engage with your audience is using humor. This is why sites like 9GAG and SGAG are so popular: everyone enjoys a laugh.
If you are looking to include humor as part of your content strategy, head over the Meme Generator. Meme Generator is a free tool that lets you create memes with a few clicks.
You can create a funny meme for your audience within minutes.
Social Media Posts Scheduling
Social media is one of the most popular ways to reach your audience. Businesses are spending more and more time maintaining their social media presence.
However, posting on social media can be time-consuming. Especially when you are a small business, you may not be able to dedicate all your time to social media.
Luckily for you, there are now tools you can use to save you time. In this section, I will show you the most popular tools people are using to schedule their social media posts.
Schedule your content at specific times and Buffer will automatically post it for you. This way you do not need to be on your computer or phone all the time just to post an update.
The best thing is that Buffer offers a free account that lets you connect up to 2 social media profiles and schedule up to 10 posts at a time. This is enough for most small business owners.
However, if you have a bigger business and you want to manage more than 2 accounts, consider upgrading to Buffer’s Awesome Plan which is US$9.99 per month.
Hootsuite is another tool you can use to schedule your posts on social media. With Hootsuite’s free account, you can connect up to 3 social media accounts.
If 3 accounts is not enough for you, check out Hootsuite’s PRO accounts. They start at US$8.99/month.
Alternative Content Marketing
Content can now be shared in more than one way. Instead of writing an article and reaching your audience that prefer reading, you can repurpose the same content into a video to reach people who don’t read.
The benefit of repurposing a piece of content into many formats is that you get to reach people who otherwise would never know about you. With the same content, you can reach 3 or even 10 times more people.
In this section, I will show you the tools you can use to repurpose your content. These include video, slideshow and audio tools.
I will share these tools you can use to create each type of content below.
One of the reasons why YouTube is so popular is because many people prefer watching videos over reading. It is also much easier to be entertaining on video than by writing.
The easiest way to share a video is by uploading it to YouTube. The biggest drawback with YouTube is that you have limited control over privacy settings.
For instance, if you only want to share your video with a limited number of people, your only option in YouTube is to not allow your video to be available by search. But doing this does not prevent people from publicly sharing your video.
Some people may want their videos to be accessible only to the people they choose.
For this purpose, you can use the video host Wistia. Using Wistia, you can control the domains where your video can be viewed. This means if you choose to only let people view you video on your website, you can do that.
With YouTube, anyone can share your video anywhere.
Other than that, the Wistia video interface is more elegant than YouTube. More than that, you can even customise the navigation bar colours to fit your brand colours.
The only drawback with Wistia is that these great privacy controls are only available for paid accounts.
But the free account isn’t too shabby either. You can upload up to 25 videos and unlimited storage space.
Another great way to repurpose your content is by making slideshows. Slideshare is the biggest platform for sharing slideshows.
Slideshows offer a fun way to learn something new.
The best thing? Uploading on Slideshare is free. Anyone can upload on Slideshare.
Businesses that do well on Slideshare invest a lot of time and money into creating slideshows that are visually appealing and easy to read.
Audio content is another way to re-purpose your content. For that, Libsyn is one of the best audio hosting available. You can upload your audio file into Libsyn and then share your content elsewhere, like on your blog, for instance. You can even let your audience download your podcast for listening later.
There are no free plans on Libsyn but at only $5/month, it is still affordable to start.
If you are thinking about creating audio content, consider using Libsyn.
SoundCloud is the YouTube for audio-only files.
The best thing about SoundCloud is that it is free to use. Like Libsyn, you can embed your SoundCloud file on your own website and also let your audience download it.
Many popular podcasts such as EarBiscuits host their podcasts on SoundCloud in additional to iTunes.
As the saying goes, when it comes to online marketing, the money is in the mailing list.
This is because it is far easier to sell to people who have already given you permission to talk to them on a regular basis. That is why it is important for you to build your mailing list from day one.
In this section I will show you some tools you can use to get subscribers and manage them.
MailChimp is a good email marketing software for beginners. It is easy to set up and use.
The best thing about MailChimp is that there is a free plan that lets you manage up to 2,000 emails.
MailChimp’s free plan is great for people who are just learning how to use mailing lists or just started a business.
Its Pro plan starts at US$20/month with added features such as unlimited emails and email tracking. If these matter to you
Aweber is another good email marketing software for beginners. However, there is no free option for Aweber. The cheapest plan starts at US$19/month.
Though Aweber and MailChimp are both email marketing software that are suitable for beginners, they offer slightly different features. You can read about the differences here.
Planning and Organising
An important part of content marketing is planning the type of content you want to post and when to post them. Other than that, you would also need to organise your team to make sure that your content plan is executed.
By doing so, you will be able to be consistent with and see the results of your content marketing.
In this section I will show you some tools you can use to plan and organise your content.
Trello is a popular tool for organising content. It makes use of the cards and boards system to organise content.
For instance, you can place a piece of content that has yet to be written under ‘To Do’. Once you have started writing it, you can place the same content under ‘Doing’ and when you have written it, under ‘Done’.
You can even talk to your team members and assign tasks inside Trello.
The free version of Trello is good enough for most teams. But there are also enterprise versions of Trello if you need more powerful features starting at US$9.99.
Slack’s tagline is ‘Be less busy’. For this, Slack has created a platform with features that make it easy for people to work with and talk to one another.
Instead of sending emails back and forth between their colleagues, many people have found it less time-consuming to communicate using Slack.
If you are working with a team for your content marketing, consider switching from e-mail to slack. If you are not sure if Slack is for you, you can stick with their free version until you are ready to go all in.
Google Apps such as Google Doc, Google Excel and Google Slides make it easy for teams to create shared documents. It is easy to add collaborators to your document or even share it with people you choos
The best thing about Google Apps? Any document created on Google Apps are automatically saved on its cloud. So you don’t have to worry about forgetting to save your document and losing your work.
Google Apps are available to any Google user for free.
Content marketing is important for any business. However, you don’t want to waste time doing things that you can do more quickly using tools.
Many tools are now available to help you create visually appealing graphics, repurpose your content, manage your mailing list and work with your team better. By using these tools, you can create a better content marketing strategy at a fraction of the time.
Though so, tools are only there to aid your process. To see the results of your content marketing efforts, be sure to put in the work necessary.
What tools do you use to help you with your content marketing?