Welcome back to this month’s roundup of news that matter to people who sell online in Malaysia.
The online landscape continues to evolve this month with Google and Facebook continuing to make big changes.
As we approach GE14, things are heating up locally that may impact your online business or business in general.
Here’s the news update for April 2018:
Google is rolling out mobile first indexing. What does this mean for your website?
Google is now switching to mobile-first rather than desktop-first indexing. What this means is that Google will prioritize indexing the mobile-version of your site as opposed to the desktop version as it had been the years prior.
This is a switch that is long-time coming seeing that more and more people use their mobile phones to access content online. Even on Entrepreneur Campfire, more than 50% of visitors are on mobile.
So what does this mean for you?
Even though Google mentioned that mobile-indexing will not be a big ranking factor, SEOs and marketing experts caution on the side of safety.
If you have a website, make sure that it is mobile-friendly. This means your website must be responsive, fast and beautiful on mobile. Rather than invest in a desktop site with more bells and whistles, it may be worth investing more money in a clean and easy-to-navigate mobile-friendly site.
Upping Your E-commerce SEO Game
E-commerce SEO in Malaysia as well as everywhere in the world has taken a back seat in the last couple of years next to Facebook advertising and other paid online advertising. However, this month we are seeing the need improve e-commerce SEO in light of the uncertainty in Facebook algorithms as well as increasing competition.
SEO is not a guarantee, however, but if it has been something you have neglected all this while, it might be helpful for you to put some focus on it as a means of hedging yourself against any future changes with Facebook.
Cooking Panda is New Facebook Algorithm Casualty
In my last update, I talked about the closure of LittleThings. Within only a month, Facebook has claimed a new casualty – this time, the viral cooking page Cooking Panda. Its parent company, Render Media is closing down.
It is another warning not to be overly dependent on one revenue source or marketing channel. Always have a backup plan.
Local News That Matter
Now, Malaysians Can Sell Regionally Through Lazada
In a pilot project, Lazada has made it possible for 100 Malaysian to sell their products online on Lazada’s Singapore site beginning April 19th.
Although this is still in its early stages, with the DFTZ up and running, this could be a feature Lazada will make possible for all Malaysian sellers in the near future.
This will make it easy for Malaysian sellers to expand their business by selling products to their neighbor without having to set up an office or find warehousing services in Singapore.
Fluctuations in Ringgit Expected as GE14 Draws Near
As GE14 draws close, we may be expecting some fluctuations in our RM. It’s worth preparing your business for these fluctuations especially if you use raw materials outside Malaysia or even participate in export.
On that note, the drawing of GE14 marks a lot of changes in Malaysia in every aspect, including business.
Regional News That Matter
Video is Growing Online
More and more people are consuming content through video in the Asia-Pacific. If you haven’t done it already, it’s worth looking into how you can take advantage of screen time to grow your business. You can invest in video advertising to test.
That’s it for April 2018!
If you would like to share any important news you think other people should know about, leave a comment below. To get updates whenever I release a new news roundup and also updates across Entrepreneur Campfire, do subscribe to my newsletter below.