Glossary of Terms

I've created a list of some of the most commonly used terms on this website for your quick reference.

Hope you'll find this useful!


Affiliate Marketing

Affiliate marketing is where you earn a commission by helping other people or brands sell their products or services. You can do this using a website, or social media account.

Drop shipping

Drop shipping is where you sell products and get a supplier to ship products to your customers on your behalf. You don't have to buy product stock.

Digital marketing

Digital marketing means raising awareness to your business using digital channels. Some common examples of digital marketing includes search engine optimisation (SEO), Facebook advertising and Instagram advertising. Often used interchangeably with the term 'online marketing'.

E-commerce

E-commerce means selling your products or services online. This can be done using marketplaces, your own website or social media.

Offline to Online (O2O)

Offline to Online businesses involve integrating an online sales channel to an existing offline business.

Online business

Any business where you use online sales channels to make money is an online business. Drop shipping, and e-commerce are some common examples of an online business.

Online marketing

Online marketing means raising awareness to your business using digital channels. Some common examples of digital marketing includes search engine optimisation (SEO), Facebook advertising and Instagram advertising. Often used interchangeably with the term 'digital marketing'.

Search engine optimisation (SEO)

Search engine optimisation or SEO for short, means using strategies to improve a website's presence on major search engines such as Google, Yahoo and Bing.