[2019] EasyStore Review: Is it Worth Setting Up Your E-commerce Store with EasyStore?

EasyStore is one of the first solutions that pop up when people think about creating their own e-commerce website in Malaysia.

It's a local website builder solution that makes it easy for people to get an e-commerce website up and running quickly without spending too much money.

If you've been shopping around for a e-commerce website builder solution, you might have taken a look at EasyStore and wondered: is this the best solution for me?

To help you decide if EasyStore is the best solution for your new e-commerce website, I have prepared this guide to help you understand:

  • The most important features EasyStore offers
  • What EasyStore lacks
  • And who EasyStore's solutions are best for

By the end of this guide, I hope you'll have enough information to help you decide if you should sign up for EasyStore.

Ready? 

Let's dig in 🙂

EasyStore Overview

(14 Days Free Trial)

Pricing: RM59/month - RM499/month (30 - 50% off on annual plans)

Disclaimer: All links to EasyStore in this article are my affiliate links. I will get a commission when you sign up using my link, but you will not get charged more. To thank you for your support, I'm offering a bonus for anyone who uses my link to sign up to EasyStore. Check it out at the end of this article!

Pros:

  • Cheapest plan is very affordable beginning at just RM59/month
  • 0% EasyStore transaction fees
  • Can get started in a few days or a few weeks
  • Sleek and modern theme designs
  • Integrates seamlessly with popular local payment gateways like MOLPay and iPay88
  • E-wallet payment options such as Boost, WeChat Pay and AliPay also available
  • Blog for marketing available to help with SEO efforts

Cons:

  • Web-only solution - no app available
  • POS System not available for cheapest plan
  • Less than 100 themes available
  • No third party themes available
  • Not enough marketing features like Shopify
  • App marketplace is very limited with less than 100 apps available
  • Cheapest plan limited to only 100 products

Summary: EasyStore is an affordable drag-and-drop e-commerce builder solution for people who want to start their own e-commerce business but don't have the budget to hire someone to build a custom e-commerce site.

EasyStore vs Custom E-commerce Website

EasyStore

Custom Website

Setup cost

No setup fee, only monthly fee (RM59/month - RM499/month)

RM1,500 - RM15,000

Technical Skills Required

No programming skills required

Programming skills required

Hosting fees

Included in monthly fee

RM10 - RM200 per month

Domain fee

Included for annual plans; RM30 - RM40 per year for monthly plans

RM30 - RM40 per year

Back-end store maintenance

EasyStore will do the backend maintenance

Require technical staff to support store or payments for each maintenance work done

Ease of Product Upload

Easy to upload

Can be difficult depending on software used

Ease of Payment Gateway Integration

Easy one-click integration

May require custom integration which can cost you money

Ease of Promotion Setup

Easy to set up as it's built in the platform

May require some technical skills to set up

Blog for content marketing

Available

May need to be set up separately

Flexibility of custom design

Inflexible - customisations only available within EasyStore's limitations

Flexible - more customisation is possible when not using website builders

Custom e-commerce websites can be expensive for beginners in e-commerce. They can set you back at least a few thousand ringgit for a basic website.

So, unless you are looking to build a completely custom e-commerce site, you'll most likely find website builders such as EasyStore a more affordable solution to build your site.

With EasyStore, you can get started for as low as RM59/month and get your website set up within a few weeks or days. No need to wait around for months before testing if your product will sell, you'll be able to do that within a short amount of time.

Pros of Using EasyStore to Set Up Your E-commerce Website

Now, let's look at the pros of using EasyStore to set up your e-commerce store:

#1. You can start a store for as little as RM59/month

If you were to build your own website, it could cost you between RM1,500 to RM5,500.

Unless you know how to set up your own website, this high cost to hire someone to build your e-commerce website could stop you from starting your e-commerce business.

But if you use a website builder like EasyStore, you can get started for as cheap as RM59/month with EasyStore's Lite Plan:

Though there's a limit of 100 products with this plan, if you are starting small this shouldn't be a big problem for you.

You can save even more money when you opt for the annual plan. So if you opt to pay yearly instead of monthly, you'll be able to take advantage of a 30% discount off the monthly fee:

However, if you're unsure about the platform and would like to just give it a test run first, you can always opt for the monthly plan. Since there are no contracts, you won't be tied down to EasyStore if you decide that the platform is not for you.

#2. EasyStore Charges Zero Transaction Fees

Another big advantage with EasyStore is that unlike other platforms like Shopify, you pay zero transaction fees when using the platform. This applies even to the cheapest plan on the platform. 

Shopify, on the other hand, charges anywhere from 0.5 - 2.0% transaction fees on any sales made in your store.

#3. You are guided in setting up your website (no coding skills required) 

One of the main concerns of setting up your own website is that you do not know how to do it.

With EasyStore, you will be guided step by step to set up your store:

All you have to do is click on the buttons and you will be brought to the pages where you can set these up.

Once you've completed all the prompts, you'll have your store set up.

#4. You can set up a clean and modern looking website quickly 

EasyStore's website templates are clean, modern looking and mobile-responsive. Best of all, you can set up a theme for your website with just a few clicks. No design skills required.

This makes it easy for you to set up a clean and modern looking website fast. You will have almost 50 pre-designed themes to pick from!

#5. You can easily list the same products in your store on online marketplaces

One of the best features of EasyStore is that you can easily sync your EasyStore products with online marketplaces like Lazada, Lelong and 11Street with EasyStore's sales channel marketplace sync apps:

This way, you'll be able to diversify your sales channels without putting too much extra effort in. 

All you have to do is install these apps to your store, and sync any products you want to sell on your seller account in Lazada, Lelong or 11Street with the click of a few buttons. This feature can easily save you anywhere between 10 - 40 hours a week!

Note: Shopee integration is not currently available in the EasyStore app store.

#6. You can integrate EasyParcel, GetResponse and other popular services using one-click

When you set up your own store or hire someone to set it up for you, you will need to spend some effort to integrate all the services you need into your website.

This can cost time and money you may not have.

With EasyStore, app integrations are easy. All you have to do it pick from their list of apps and integrate them into your website with one click.Easystore app pageBelow is an example of the popular EasyParcel app page inside the EasyStore app store. All you have to do is click 'Install' and you'll have the feature as part of your store!

You can do this with any app that's available inside EasyStore's App Store. Check out the full list here.

#7. Bank Transfer, iPay88, Boost and many other popular payment options available (40 payment gateways available)

Payment gateways allow your customers to pay you in a safe way through methods they prefer. EasyStore offers a large variety of payment options for you to pick from.

There are the conventionally popular ones such as iPay88 and MOLPay and even e-wallet options such as Boost, AliPay, WeChatPay and more:

Especially if your store is targeting a Malaysian audience, you'll be spoilt for choice when it comes to picking payment gateways for your customer! 

#8. You can easily set up discount and promotions

Discounts and promotions are one of the most effective ways to drive sales. With EasyStore, the promotion system is already set up.

You can choose from a large number of preset discounts already in store. All you have to do is select and configure them:

#9. You can handle orders, track visitors and sales easily 

EasyStore's backend is designed to make it easy for even a total tech newbie to handle their orders as well as track visitors and sales.

You can view all your orders under the 'Orders' tab:

On the other hand, your monthly, weekly and even hourly visitors and sales can be found in the 'Analytics' section of your e-commerce store:

#10. You can contact customer service using chat

One of the most important things for you if you are not experienced in setting up e-commerce stores is having people to talk to when you have a problem.

In EasyStore, customer service is easily accessible through chat on the store itself. All you have to do is start a 'New Conversation' and describe your problems to the customer service representative. They will usually get back with you within 24 hours except during festive seasons such as Chinese New Year!

#11. Finally, Cool sign-up bonuses for all plans!

Now, here's the best news: with any EasyStore plan, you are entitled to claim nine sign up bonuses:

My personal favourite is the iPay88 payment gateway setup and annual fees waiver which can set you back more than RM1,000 if you did set one up yourself!

Cons of Setting Up Your E-commerce Store Using EasyStore

Now that we have looked at the pros of using EasyStore, let's look at the cons:

#1. No app, web-only

In 2019 when more and more Malaysians are going mobile, this is my biggest gripe with EasyStore: it doesn't have an app yet.

While not a huge inconvenience, not being able to monitor your sales on your mobile phone which you are constantly on can be quite a hassle.

#2. You can't customise the design much

As with most website builders, you can't be very creative when you are using EasyStore

The website templates have fixed styles and structures. While you can play around with the options within EasyStore's pre-designed themes, if you want to make custom changes to your site, you'll likely need to hire a developer skilled with EasyStore themes to help you.

#3. POS System is only available with RM199/month plan and above

While not a big deal if your business is strictly online only, EasyStore's cheapest RM59/month plan does not include POS System integration.

If your business is more of an O2O (Offline to Online) one and you want a central inventory and POS System, you'll only be able to take advantage of this feature if you sign up for at least the RM199/month plan.

#4. Cheapest plan (RM59/month) is very limited

While highly affordable, EasyStore's cheapest plan is rather limiting if you're looking to build out a full fledged store. Other than not having a POS system feature, the Lite plan comes with only 100 product uploads and 5 app integrations.

This will be alright when you are starting out but you'll likely grow out of the Lite plan quickly and soon need to upgrade to the Standard plan to get all the features you need.

The Verdict: Should You Use EasyStore to Build Your E-commerce Website?

Score: 4/5 (Improvement from 3.5 in 2018)

For some people, EasyStore can be a good way to start if you have a small budget and want to start selling online. It has most of the basic features that will allow an e-commerce store to run smoothly.

You can get started with a small store of up to 100 products and 5 app integrations with EasyStore's Lite plan at just RM59/month. Best of all, all EasyStore plans come with zero transaction fees and 40 payment gateway options (bank transfer, iPay88, Boost etc are available).

On top of that, EasyStore is designed to make it easy for non tech e-commerce owners to upload their products, manage orders and track their visitors and sales.

However, with less than 50 themes available, EasyStore is currently still very limited in their e-commerce website design choices. And while it's easy to create discounts and promotions in EasyStore, EasyStore's app store provides very few extra marketing options like Abandoned Cart Recovery, Persistent Cart etc which Shopify offers.

Additionally, you won't get the POS system feature if you go for the cheapest plan.

In conclusion: I recommend going for EasyStore's Lite Plan if you are looking for a robust website builder solution but don't want to spend more than RM100/month. However, this plan does not come with POS system features and is most ideal for an online only business.

If you're curious if you'll like EasyStore, why not give it a test run? Your first 14 days are free!

Bonus: Which EasyStore Plan is Right for You?

Now that you've decide on signing up for EasyStore, which one should you go for? Let's compare EasyStore's three plans and help you decide:

All three plans share the following features:

  • No Transaction Fees
  • Search Engine Optimized
  • Mobile Optimized
  • Integrated Payment Methods
  • Flexible Shipping Options
  • Support Multi-Currency
  • Theme Editor
  • Customer Accounts
  • Discounts and Vouchers

The biggest difference between the three plans are compared and summarised below:

Lite Plan (RM59/month)

Standard Plan

(RM199/month)

Business Plan

(RM499/month)

Number of products

100 products and 10GB storage

Unlimited products and storage

Unlimited products and storage

Staff accounts

2

5

Unlimited

Free Gift Promo Option

N/A

Available

Available

Purchase with Purchase Promo option

N/A

Available

Available

Reward Credit

N/A

Available

Available

Customer Grouping

N/A

Available

Available

Abandoned Cart Autorecovery

N/A

Available

Available

Express Checkout

N/A

Available

Available

Retail POS System

N/A

Available

Available

Wholesale Portal

N/A

Number of products

Available

Password Protected Access

N/A

N/A

Available

Custom Price List

N/A

N/A

Available

Yearly Plan Discount

30% discount available when you sign up for Lite Plan Yearly

50% discount available when you sign up for Standard Plan Yearly

50% discount available when you sign up for Business Plan Yearly

If you're just getting started and don't think you'll have more than 100 products, I recommend going for EasyStore's Lite Plan (RM59/month).

The Lite Plan is what I recommend beginner e-commerce owners starting out for the first time in e-commerce to go for. With the yearly Lite Plan, you can reduce the price from RM59/month down to RM41.3/month (30% discount).

However, if you are already an established store with more than 100 products, you'll need to go for at least the Standard Plan (RM199/month).

With this plan, you'll also have access to more promotional options like 'Free Gift', 'Purchase with Purchase' and so on. Additionally, the Standard Plan gives you an extra 3 staff accounts over the Lite Plan. 

EasyStore's Standard Plan is what I recommend most business owners with an established business and at least 100 products to go for. With the yearly Standard Plan, you can reduce the price from RM199/month down to RM99/month (50% discount).

As for the RM499/month plan, unless you are a very big store with a lot of products, staff and also offers wholesaling, you won't likely need this plan.

I don't recommend going for the Business Plan unless your business is already well established and you are migrating over from another e-commerce platform to EasyStore.

Referral Bonus: Get a Free Store Setup!

Hey there, if you're thinking of signing up for EasyStore and have decided to use my referral links, I'd like to thank you by offering to help you set up your EasyStore for free!

This store setup will include:

  • Theme installation
  • All necessary apps installation
  • 10 product uploads
  • 30 days e-mail and chat support

It will not include:

  • Theme or website customisation or design
  • Programming of apps not included inside EasyStore's app store
  • Logo design
  • Product photography
  • Product descriptions

If you'd like to take advantage of this offer, do send me a message here and include your store name after you've signed up. Offer is for paid plans only though! 🙂

Use the link below to test run EasyStore for yourself:

Compare EasyStore to Shopify:

Shopify Malaysia or EasyStore Malaysia: Which E-commerce Website Builder Should You Use?

Have you used EasyStore to set up your e-commerce website? What do you like or don't like about it? Share your thoughts about EasyStore in the comments below.

4 COMMENTS

  1. EasyStore has updated their pricing plan and it became ridiculously expensive compared to its previous plan. I’m not really sure what are their upgrades though from the previous plan as per plan tiers.

    • Yes Elisha, you are right. They recently launched their new pricing tiers at RM59 and RM199 a month. An update on this review is in the works to reflect this. I agree with you as of now, it appears to me a bit too pricey for what it offers. This makes Shopify the more attractive for what it offers at its price point.

  2. Hi, I would like to get some advice from you. I am a 18 years old student, I want to make money through online and I found drop shipping, my questions are:
    1. what does it need to start drop shipping?
    2. Do I need credit card to start a online business like drop shipping?
    3. Do you recommend students like me to start online business? If so, where should I start?

    Hope to hear from you very soon!Thanks

    • Hey Teck Jenn,

      Sure, I’ll be happy to share what I know.

      1. Hard skills wise you need to learn how to sell online, how to identify winning products and how to scale your business. Soft skills wise you need to be patient as you will need to work very hard before seeing any success (for e.g. 6 months to 3 years is common).
      2. Not necessarily. It depends on how you arrange the business and where you do it. Specifically, if your dropship suppliers are based in Malaysia, you can always use bank transfer. If you don’t have a stable income yet you may not be able to get a credit card.
      3. Sure. I started at 20, not too far from your current age. I was a 2nd year university student then. On where to start: it depends on your skills now. If you like writing, I recommend learning SEO and building niche sites and monetizing with AdSense and affiliate marketing. If you don’t, I recommend learning how to do FB ads (but you need to keep some more money for this as you will need to spend money on ads to learn).

      Hope that helps.

      By the way, you only need to leave your question once. I’ll be able to see them no matter where you post them. All comments go under moderation first so you won’t see them published until I approve them. Hope that clarifies.

      Best,
      Lu Wee

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