How to Find Your Unique Selling Proposition

One of the most important questions you should ask when starting a business is: what makes you unique? Why should anyone choose you over other people? No matter the type of business you want to build, chances are, there are already thousands of people doing the same thing. How do you stand out from the […]

Storytelling is Your Secret Sauce to Branding. Here’s How You Do It

What do you think of when I say coffee? Most people think of Starbucks. Starbucks has now become synonymous with drinking coffee. Millions of people visit a Starbucks store every day to get their daily coffee boost. For a brand that’s barely 20 years old, that’s pretty good. The success of Starbucks coffee has inspired […]