How to Find Your Unique Selling Proposition
One of the most important questions you should ask when starting a business is: what makes you unique? Why should anyone choose you over other people? No matter the type of business you want to build, chances are, there are already thousands of people doing the same thing. How do you stand out from the […]
Quick Guide to Picking the Right Business Structure for Your Company
One of the most important decision you’ll have to make when starting a business will be the legal structure you select for your business. Not only will this decision have an impact on how much you pay in taxes, it will affect the amount of paperwork your business is required to do, the personal liability […]
Storytelling is Your Secret Sauce to Branding. Here’s How You Do It
What do you think of when I say coffee? Most people think of Starbucks. Starbucks has now become synonymous with drinking coffee. Millions of people visit a Starbucks store every day to get their daily coffee boost. For a brand that’s barely 20 years old, that’s pretty good. The success of Starbucks coffee has inspired […]
The Danger of Measuring Vanity Metrics
What gets measured gets done. While measurements will likely help you understand what your customers or users are doing on your website or how they are interacting with your business, not all measurements are made equal. According to Eric Reiss, founder of the Lean Start Up movement, some measurements make you feel good but aren’t […]
4 Types of Revenue Models Every Entrepreneur Should Know About
Whenever I hear someone tell me things like, “I want to create an app to help people find the cheapest price for a product!” or “My startup idea is going change the world!”, I ask them, “What is your revenue model? How do you make money?” After a long silence, they will usually reply, “Oh, […]
7 Powerful Books That Inspired Me To Start a Business
Books are a great way to learn from the best thinkers ever alive. Many successful people attribute their most significant turning point in life to having read a good book. It’s true for me and it’s probably true for you too. One of the books that inspired me to start a business was Adam Khoo‘s […]